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Online Advertising to Reach $42 Billion
According to a recent report released by eMarketer, online advertising spending in the U.S. is expected to grow at a rapid pace, reaching an expected $42.0 billion by 2011, which would be equivalent to 13.3% of total media advertising spending.
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Online Comparison Shopping Grows in Popularity
Traffic to online comparison shopping Web sites increased during the week ending November 3, 2007, compared to the week ending November 4, 2006, according to Hitwise.
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Rainbows Are Freer For Americans
Radiohead released its latest album, “In Rainbows,” to a great deal of buzz. It was made available online for download at whatever price the consumer desired, including “0.”
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iLegal – Thinking through Azoogle’s Settlement with the Florida AG
iLegal – Thinking through Azoogle’s Settlement with the Florida Attorney General – What Does it Mean for the Industry?
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SellingSource Executive Elected to Board of Directors of the Online Lenders Alliance
SellingSource Executive Vice President Wayne Anderson Elected to Board of Directors of the Online Lenders Alliance. Anderson to work with industry group promoting fair, responsible lending practices
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ICMediaDirect.com’s Limited Edition Release of 500 Copies of Its New Book
The full service online advertising agency ICMediaDirect.com will release the limited edition of its book The Internet Marketing Handbook during ad:tech NY conference before it hits the stores. Be the first to preview one of the 500 limited edition books available two days only.
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Agencies
Comdata, Serious Team for DVD Gift Cards
Gift card processor Comdata Stored Value Solutions will ally with digital publisher Serious USA to produce interactive DVD gift cards, offering new options for retailers this season.
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Agencies
Expedia Runs Sweeps as NFL Travel Sponsor
Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes.
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Agencies
Blackhawk Billed as NFL Gift Card Partner
Blackhawk Network is teaming up with the National Football League as the group’s gift card partner.
People can buy gift cards emblazoned with the team logos of participating NFL teams, including the Chicago Bears, Dallas Cowboys, Detroit Lions, Kansas City Chiefs, New England Patriots, New York Giants, New York Jets, Oakland Raiders Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers and Seattle Seahawks.
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CRITICAL MASS COMBINES MEDIA AND MARKETING DIVISION UNDER SVP SCOTT SHAMBERG
Critical Mass (www.criticalmass.com), an interactive services firm, part of the Omnicom Group, has appointed Scott Shamberg as senior vice president of its recently consolidated marketing and media division. He will be based in Critical Mass’ Chicago office.
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