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AOL Bids Farewell to Netscape, Pushes Firefox
In addition to bidding 2007 farewell, AOL will be thrusting the fallen Netscape Browser out the door in 2008.
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Agencies
Chick-fil-A Gives Biggest Fans a Voice, and a Video
Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.
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Agencies
Taco Bell Pitches Healthy Menu via P-O-P, Sampling
Taco Bell is one of a number of food and beverage companies offering healthier menu items and is using in-store signage and some sampling to pitch the products.
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Auto Play
Some car shoppers kick tires and check trunk space. Potential buyers of Toyota’s Scion can also get a sense of what it would be like to dance on the dashboard
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10 Ideas for 2008
Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid
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Agencies
CBS Pumps Video at Gas Stations
In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.
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Agencies
Coupons, Newspaper Inserts Influence Holiday Shoppers: Survey
People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.
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Customer Acquisition Network Acquires E-Mail Marketing Firm, Options Media Group
Customer Acquisition Network, Inc. (OTCBB:CACN – News), an emerging Internet multi-channel network, announced today that it has entered into a definitive agreement to acquire privately owned Options Newsletters, Inc
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interCLICK Expands East Coast Sales Operations
Jay Freedman has been appointed Vice President of Brand Sales at interCLICK (http://www.interclick.com), one of the nation’s largest Internet advertising networks, and a wholly-owned subsidiary of Customer Acquisition Network, Inc. (OTCBB: CACN).
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What would Affiliate Managers tell us if they sat on Santa’s lap?
It’s the Holiday Season and Santa isn’t the only one making his list and checking it twice. Networks and Merchants all over the World Wide Web are busy making their lists as well.
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