According to revised estimates by eMarketer, $1.4 billion is the expected amount to be spent on advertising on social networking sites in 2008 in the U.S., a 55% increase from 2007’s $920 million figure.

Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.

The on again, off again drama of Microsoft’s potential acquisition of Yahoo came to a close this past weekend, for now at least. This first chapter or perhaps conclusion of a story, took just north of three months to unfold.

August of this year will mark the four year anniversary of Google going public, in many ways the tipping point for Internet advertising as we know it today. Four years ago, what existed? Internet life focused around…

Pingdom, which monitors Web sites’ uptime, recently posted figures shedding some light on the state of Internet connections in Africa on its blog. Traffic and penetration were focused on.

Recent figures released by MessageLabs shows that spam (which turned 30 on May 3rd) was found in 1 of every 1.36 e-mails, or at a rate of 73.5% in April, a 0.3% decline from March.

Taking a page from Radiohead’s playbook, Coldplay decided to release a single, off of their upcoming album, online for free.

A recent study conducted by JupiterResearch points to the relatively unexplored nature of mobile marketing. About 20% of online advertisers are testing the mobile marketing waters.

I probably peaked your interest with part 1 when I shared with you the main benefits of getting into the lead generation business.

Now there’s no excuse for giving Mom gas-station candy on Mother’s Day—at least, not if you have a Blackberry smartphone.