According to the Nihon Keizai Shimbun, a Japanese business newspaper, News Corp. and Japanese technology giant Softbank Corp. will participate in a 50-50 joint venture to launch MySpace Japan, which hopes to be the Godzilla to...
Last Friday, the Federal Trade Commission announced that Zango Inc., an Internet adware company, had agreed to pay a $3 million settlement to the U.S. government in response to assertions that it had covertly installed pop-up ad...
Advertising in the realm of online videos has become a popular and important topic that has been highlighted with Google’s recent YouTube deal. There are those who foresee more clouds than sunshine in this medium’s future (Mark...
Folio, a B-to-B review about the magazine industry, held its annual conference in New York City last week. Among the workshops offered at the well-attended conference was, “Search-Engine Optimization as a Marketing Tool”, and the...
ItsPerformance.com, already one of the largest banner advertising networks in the interactive space, has grown staggeringly well and is subsequently achieving an unprecedented marketing reach for its advertisers.
In the interactive advertising space, Ad:Tech holds the title of most significant conference, with Ad:Tech New York as the crown jewel in the series. At each show, and certainly during the New York one, you can count on companies to...
When Experian purchased LowerMyBills creating Experian Interactive, the lead generation company had reached a size and scale that seemed tough to increase. Yet, both companies will most likely share the fact that LMB, as it’s...
In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.
HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month.
