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Monetizing Lead Generation Exit Traffic

If you're capturing leads, there are ways to further monetize the information after the consumer has completed your lead form and even much later. I will cover some of the most obvious methods to make more money from the web traffic and leads you're already getting.

ABC.com Edges Out NBC.com, CBS.com

During the 2007-08 broadcast television season, ABC.com attracted the most visits in the U.S., barely beating NBC.com, according to Hitwise.

Google Leads Search in U.K.

According to the latest figures released by comScore qSearch 2.0, Google leads the U.K. search market by a wide margin. The list includes the likes of eBay, Facebook, Bebo, and Amazon

Online Banking Users: Older, Richer

Ever wonder what the typical online banking user looks like? If you envision an older female with an income in the six-digit range, then you've pretty much hit the mark.

Marketing Arm Wins AOR for GameStop

GameStop Corp., the world’s largest video game and entertainment software retailer, has named The Marketing Arm as its promotions agency of record.

Sears/Rite Aid Offer Gas Incentives to Boost Sales

Thanks to sky-high gas prices and a tight economy, retailers are using free gasoline as incentives to boost sales. Sears Holdings Corp. is offering $75 Shell gas cards to customers who spend

Mobile Radio Promo Taps Teen Spirit

An April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database.

NHL Renewal to Build Bud Light’s Sponsorship Role

The deal renewing Bud Light’s position as official beer of the National Hockey League will give the brand a bigger sponsorship role in the league’s digital media and cable network.