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The Year That Will Be: What to Watch for
As quickly as it came, it has passed, and now it begins again. One year has ended and another has started off in a hurry, so fast that we almost
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New Limits for Online Data-Pass and Negative Option Marketing Expected
Many affiliate marketers and lead generators engage in advertising and marketing for affiliates and customers that rely upon easy access to personal financial information and the sale of goods or services through negative option marketing.
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Nutritional Companies Merge: Flex Star has acquired VytaYouth
Flex star has had a successful 11 year run selling their all natural nutritional supplements to a wide array of loyal customers including a number of Pro teams like the Chicago White Sox and …
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Neverblue Names Eric J. Gerritsen, VP of Sales & Business Development
Neverblue, a premier global lead generation network, announced today that Eric J. Gerritsen has joined the company as vice president of sales and business development. As a member of Neverblue’s executive team, Gerritsen will be leading sales and business development operations.
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Social Video Advertising Crashed the Party in 2010
2010 was the year social video advertising came crashing into the mainstream, says online video analytics company Visible Measures in its report, Social Video Advertising: 2010 in Review. From Old Spice, to Nike, to Pepsi, big brands engaged their audiences with social video advertising, setting the stage for even more progress in 2011.
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Yahoo and Bing’s Success Rates Are Higher Than Google’s
The search landscape remains relatively unchanged, according to Experian Hitwise. Nevertheless, there are interesting changes to note, including the fact that query success rates for Yahoo and Bing were higher than Google’s success rate in November.
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Location, Real-Time Bidding and Online Privacy Among Trends for 2011
On Dec. 16, eMarketer presented its “Key Digital Trends for 2011” webinar. The speakers included Noah Elkin, David Hallerman and Debra Aho Williamson, all principal analysts for eMarketer.
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More Video Ads Are Delivered to Viewers in November
According to the latest figures released from comScore, more video ads were delivered to U.S. online video viewers in November compared to October. Online video ads are also reaching a bigger portion of the total U.S. population.
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The Week in Review
Headlines from the industry.
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Coupons vs. Deals
The public stock markets make it very easy to separate those who had a good year from those who did not. As is the case with the…
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