When we came back from Affiliate Summit, we found ourselves fixated on one of the takeaways that we wrote about upon our return – this notion that part of performance marketing has entered into a race to the bottom.

Without a doubt, the flog qualifies as the unexpected eighth wonder of the advertising world – a slightly refreshed take on the classic MLM page of rambling text in the first person promising claims that people doubt but…

Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what it is was in Q4 2008.

If you received 45,000 spam messages in 2008, you’re an average unprotected user, according to Google, which drew its data from the Postini Message Security network.

Tight times call for drastic measures for online retailers. To many, this will mean cutting less necessary marketing tools and spending more on ones that are worthy of investment.

According to the most recent figures released by Nielsen Online, Google was the top parent company while Electronic Arts Online was the stickiest brand online in December 2008.

The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers.

Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve…

We continue with our conversation with Steve Richter, President of Media Breakaway, the parent company of affiliate.com and other high growth divisions.

Email marketing: it has quickly become one of the hottest new industries of the past decade, with more people than ever before seeing substantial returns on this investment.