Making the fan-friendly NBA All-Star Game weekend festivities fan-friendlier, the league is giving fans a chance to choose a rookie player for the annual Sprite Slam Dunk contest.

Kraft Foods is making it easier for busy consumers to plan meals, search recipes and even locate the nearest store through a new downloadable application for iPhone an iPod touch users.

DOUBLETREE HOTELS: is offering complimentary freshly baked chocolate chip cookies to anyone who drops by any of its more than 185 locations in North America through Dec, 31.

The canine-centric holiday movie “Marley & Me,” the pet food brand sponsors and non-profits aimed at animal protections are all getting a promotional boost from a virtual pet application available on the Web, on social networks and on the iPhone.

Samsung Telecommunications America attempted to establish the Guinness World Record for “Fastest Text Messaging While Skydiving.”

Fox Mobile Distribution is pushing more than 100 new, exclusive mobile clips from “The Simpsons,” including holiday-themed content from America’s favorite dysfunctional animated family.

One of the most enticing aspects of Pay Per Click Marketing has been the ability to achieve high search positioning results through bidding top dollar on specific keywords.

Google is suffering from “big company syndrome,” according to Dr. Larry Ponemon, founder of the Ponemon Institute.

A recent survey conducted by Harris Interactive and Intel found that 65 percent of U.S. adults don’t think they could live without the Internet.

Mahalo, the human-powered search engine, unveiled its human- and incentive-powered Mahalo Answers this week, which highlights the importance of questions and answers on the Internet and shows how far the model is from being finished.