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SEO and Multilingual Marketing

As useful as a single marketing strategy covering every industry and every consumer demographic would be, the chances of success with a ‘one-size-fits-all’ approach are close to zilch.

Bing Losing Steam Already?

While August was a good month for Bing, Microsoft’s new pride and joy, early data seems to point to a downhill September for the search engine.

First Half of 2009: $10.9 Billion in Online Ad Revenues, Down 5.3%

According to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP (PwC), Internet advertising revenues in the U.S. during the first half of 2009 were $10.9 billion, reflecting a 5.3 percent decline from the same time span last year.

FTC Revises Endorsements and Testimonials in Advertising

On Monday of this week, the FTC announced they approved final revisions to the guidelines they give advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. While the announcement didn't come...