According to Monetate’s “Ecommerce Quarterly: EQ 2012” report, smartphone users have a higher average order value (AOV) than tablet users. Also, traffic from search yields a higher AOV than traffic from email or social. The study examined smartphones’ share of total website traffic. It found that 5.41 percent of total visits to leading e-commerce websites […]

A recent study from xAd and Telmetrics, using data provided by Nielsen, examined mobile consumer behavior and preferences. Among the findings is that nearly 9 in 10 mobile searchers looking for restaurants have the intent of making a purchase within the day. According to “Mobile Path-to-Purchase,” 2 out of 3 consumers notice mobile ads, while […]

Jumptap’s “MobileSTAT (Simple Targeting & Audience Trends)” report for July includes the finding that automotive brands led all verticals in mobile ad spend in the first half of 2012. Also, Android and iOS continue to leave very little of the smartphone market pie for its competitors. According to Jumptap, Android claimed 48.9 percent of the […]

Facebook advertising is nice and all, but have you ever considered how it might work for you overseas? Kenshoo Social recently released a report to shed light on the potential appeal of global markets for Facebook advertising. Based purely on metrics, the U.S. is only mildly appealing. Utilizing a fun Olympics spin, the “2012 Social […]

By Ross Shanken I believe that five years from now history will record that within the lead generation space a community of firms worked together, in collaboration, to solve for and defend against larger forces working against us. It is already happening. Like any revolution, it starts with a small spark. A thought or an idea matched with a small group of people who become so passionate about it, that their passion spreads to a larger group of people. The spark turns into a fire that begins to include powerful, influential people, and then turns into a wildfire that becomes impossible to stop.

By Dave Scott
Affiliate marketers are in a unique position. In most cases, you don’t have access to the same resources as enterprise marketers, yet you still need to develop effective marketing strategies that drive ROI.

In many cases, that means using Pay-per-Click (PPC) ads as your primary marketing tactic

By Franklin Ross
This was my first time at Leadscon and it was a great experience. We came to Leadscon East 2012 with a young product and a young company not knowing many people in the industry, and we left New York feeling that we had made a lot of new friends and business contacts. The conference gave us an improved view of the industry landscape and many new ideas about our go to market strategy, especially on the emerging importance of Mobile and how it will change lead gen on the web.

By Philip Friedman
Often times as articles are written in various publications including this one we are made to focus on a topic that is trending now or one which empirical research shows us that the market is moving in such a way where we need to take a moment of pause to reflect if what we are working towards is the correct path or this data provides the affirmation of where we are taking our businesses.

By Jeff Kupietzky
Who can escape the constant chant about the power of social media? It’s as though more traditional marketing never really worked to engage customers’ purchase decisions. Nothing could be further from the truth, especially if you focus on one medium-email. While some marketers began to believe that consumers simply deleted any potential ads or labeled email ads as fodder for the Spam collector, don’t believe everything you hear.

Almost 2000 industry leaders made their way to New York City last week for the fourth installment of LeadsCon East. Given the biased nature of this author, we won’t spend too much time on the amazing buyers and brands who attended or the fantastic amount of deals that got closed and relationships that grew as […]