Facebook advertising is nice and all, but have you ever considered how it might work for you overseas? Kenshoo Social recently released a report to shed light on the potential appeal of global markets for Facebook advertising. Based purely on metrics, the U.S. is only mildly appealing.
Utilizing a fun Olympics spin, the “2012 Social Media Advertising Global Games” report examined 11 countries, each with at least 100 million impressions from uniquely targeted ads: Austria, Brazil, France, Germany, India, Italy, Mexico, Switzerland, Turkey, the U.K. and the U.S.
Here are some country-specific stats of interest:
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