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Marketers
The Rise Of AI Shopping Assistants Will Influence Advertising Strategies
For generations, advertisers have been trying to get people to notice and buy their products. But what happens when advertisers need to reach something that isn’t a person? That’s the question media agency Kepler is trying to answer with its new software, Kip AIR, created in response to the rise of AI shopping assistants. These […]
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B-to-B Events
From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences
From its roots as a critical television advertising commitment exercise to, now, a showcase of new and returning series across linear and streaming platforms designed to dazzle advertisers’ media-buy strategies, the Upfronts today are a competitive landscape. For many brands, it’s an opportunity (or an imperative) to break away from a traditional presentation format and […]
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B-to-B Events
Pinterest Entices Marketers at Cairns Crocodiles with a Colorful Journey through the User Experience
Pinterest has served as presenting sponsor of Cairns Crocodiles, billed as the “Cannes Lions of Australia and APAC,” since its inception in 2022. Following three years of outdoor activations, the brand this year evolved its on-site presence by moving its footprint indoors to a more prominent location, and taking a Gen Z-inspired approach to engagement […]
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CTV Roundup
IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users?
Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing.
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The Big Story
What Does It Mean To Be All In On AI?
Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?
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Most Read
Q&A with Brooks Running CMO on its first lifestyle shoe
Editor’s Note: Brooks is known for its running shoes. And the brand hasn’t deviated from performance footwear and apparel since its launch more than 50 years ago — until now. Melanie Allen, chief marketing officer sat down with Multichannel Marketer’s sister Chief Marketer to talk about why the time was right to launch a lifestyle shoe […]
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Branding/Marketing
PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.
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Cynsiders
Why Emotional Clarity, Not AI Hype, Will Decide the Future of Marketing
By Ian Baer, Founder & CEO, Sooth The collapse of a market-leading brand doesn’t begin with disloyal customers, deceptive competitors, product failures, service hiccups, data breaches, Gen Z disruptions, or any of the other scapegoats that have led to the performance tailspin so many brands find themselves facing today. These are not imaginary villains but […]
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Online Advertising
The Trade Desk Launches Deal Desk, Its Bid To Make Deal IDs Not Terrible
With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because deal IDs don’t work very well. For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Often they’re stuck spending less than $10 per day, TTD […]
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Marketers
How This Airline Added Self-Serve Advertising To Its Flight Plan
Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to […]
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