By Shreesha Ramdas, vice president of engagement at CallidusCloud

In the B2C world, mobile marketing campaigns abound. Starbucks, Adidas, Target and Nordstrom use mobile marketing to enable payments, drive store traffic, distribute reward points and engage over social media.

Instagram has updated its terms of service and privacy policy to mesh better with its new parent, Facebook. The photo-sharing social network points out a few key updates: “Nothing has changed about your photos’ ownership or who can see them. Our updated privacy policy helps Instagram function more easily as part of Facebook by being […]

Toys”R”Us has teamed up with Ubisoft to launch “Toys’R’Us Towers,” a free Facebook game that’s offering shoppers real-world benefits. The game gives players the chance to “step into the shoes of the newest employee at Toys’R’Us” as a manager of their own toy store. Players can accumulate experience and sales to work their way up […]

Twitter is making good on its vow to let its users download all their tweets. To do this, users have to go to the “Settings” page on Twitter.com and click on the “Request your archive” button. If you don’t see that option yet, you’ll likely see it soon. Doing this will trigger an email with […]

Website-Monitoring.com, a website-availability monitoring company from SITEIMPULSE, has put together a huge infographic summarizing nearly everything you’d want to know about LinkedIn. Among the tidbits of info included are: –

Yahoo Advertising has introduced something that might catch your attention: a new cost-per-lead ad unit right under a website’s listing within organic search results. This ad format can collect demographic information, such as email addresses, phone numbers and ZIP codes. In other words, Cost-Per-Lead for Search Ads (yes, that’s the name of the product) “lets […]

StrongMail recently surveyed more than 1,000 business leaders to feel the pulse of how marketing budgets will shift next year. Most respondents expect their overall marketing budgets to increase or remain steady in 2013, with email marketing, social media, mobile and search programs set to receive most of the increased spending. Email marketing budgets and […]

We’re continuing our series of profiles of local-commerce companies by shining the spotlight on Scoutmob. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a glimpse at what some companies out there are doing. These profiles are also meant to offer different perspectives on the future of the […]

Eloqua, a demand-generation automation company, has put together an infographic detailing how social media has changed the way business is done in four industries: human resources, sales, marketing, and research and development. Social business is about enterprises shifting from shielding themselves from disruption to embracing it, according to Eloqua. This requires organizations being more transparent […]

Hitting the send button to deploy an email to millions of inboxes can be a scary thing. Beyond the worries about typos and grammar, marketers should be mindful of whether or not they’re following a clear process to ensure the message being sent reflects well on their organization. Here’s a five-step checklist to help: 1) […]