Foursquare hasn’t hit its stride yet in 2013, despite its steadfast adherence to the idea that it can become the “location layer for the Internet,” as Foursquare co-founder Dennis Crowley says. Jon Evans at TechCrunch asks a pertinent question: Does anyone actually think that Foursquare has a better chance of being the location layer for […]

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

This is the fifth in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this Revenue Marketing

At last month’s LeadsCon conference in Las Vegas, Joeri Weyenberg, vice president of marketing for Kaplan University, was named LeadsCouncil’s 2013 Executive of the Year. He was part of a list of 18 distinguished nominees, who each exhibited a dedication to a high standard of lead-generation best practices. To learn more about Weyenberg and his […]

Perfecting the art of creating effective landing pages on desktop displays is hard enough, but marketers are now forced to contend with the challenge of crafting landing pages that perform well on the smaller screens of mobile devices. According to the latest numbers from comScore, 133.7 million people in the U.S. owned smartphones in February, […]

Get Satisfaction, which helps companies build engaged communities, created a — dare I say it — cute infographic as a tribute to community managers across the world. Community managers wear many hats in order to do their jobs well. Here’s how the infographic splits up the roles: –

Google has been and is still the reigning king of search, with comScore reporting that it claimed 67.5 percent of search queries in the U.S. in February. But with the emergence of mobile and the popularity of standalone sites and apps with specialized search results (e.g., Yelp, Amazon, TripAdvisor), it’s clear that the search game […]

Prestige Marketing Inc., an online marketing solutions provider, has created an infographic laying out the benefits of affiliate marketing. The company defines affiliate marketing as “paying a commission for a set of affiliates to independently advertise your brand.” Here are some of the highlights: –

Responsive Web design continues to gain attention and implementation, as all kinds of companies across all industries try to offer consumers prime experiences no matter what device they’re on. However, it seems that there’s a hurdle that’s hindering the adoption of responsive design: advertising. Jenny Xie writes about this difficulty for PBS MediaShift, and while […]

Twitter Cards, which help developers richly display their content within tweets on the Web and on mobile devices, got some nifty improvements on Tuesday. The social network, which says more than 10,000 developers utilize Twitter Cards, announced mobile app deep-linking in Cards. Though it might sound ubernerdy, it’s a feature that enables users to tap […]

Email continues to be a mainstay for businesses, despite the onslaught of social media and all things mobile. A report from iContact affirms this and finds that 83 percent of small and medium-size businesses say email is important or critically important to their overall marketing strategy. The report also notes that businesses are spending more […]