Google has unveiled Google Tag Manager in an effort to “help take the pain out of tagging for everyone.” Tags are used for various marketing activities, including analytics, conversion tracking and remarketing. The free Tag Manger tool, which is initially available globally in English, will enable marketers to consolidate website tags with a single snippet of code and manage everything from a Web interface. Once a user creates an account, they’ll have a container that can be edited and tweaked for specific campaigns and needs. Its features include asynchronous tag loading, templates, a preview mode and multi-account functionality. (Google Analytics Blog)
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