Aurora Strikes Licensing Deal; Debuts Gumby as Plush Toy

Plush toy manufacturer Aurora World, Inc. has formed a licensing deal with Heat Licensing to release a wide range of products based on the malleable clay character Gumby.

Gumby and his long-time sidekick Pokey will appear as plush figures ranging is size from four to 50 inches. Finger and hand puppets, backpacks, purses, pillows and talking and non-talking plush figures will also be created around the characters.

The little green character Gumby was created more than 40 years ago.