It was a far cry from the dusty streets of Iraq. Last week, Marine Sergeant Joshua Horton pulled up in a white limousine to a sparkling new home in the Chicago suburb of Oswego, compliments of A&E Television Network’s new home program At Home With The Brave and furniture manufacturer Ashley Furniture.
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| The Horton’s new home |
You can’t make up this stuff: Horton’s wife, Taunacy, gave birth to quintuplets on Oct. 11, just four days after her husband was severely injured by a mortar shell blast while he stood guard in a province south of Baghdad. While he was receiving medical treatment at Bethesda Naval Hospital, family and friends contacted A&E.
Some 200 crew and amateur helpers helped furnish and decorate the six-bedroom, five-bath house. On Nov. 16, as cameras rolled, Joshua and Taunacy came home with their two older children (they hope to bring the four surviving babies home from the neonatal intensive care unit by early January). The resulting show will air Dec. 17.
“This is about more than parking the Ashley truck at the curb,” said Bill Napier, director-corporate marketing, for Arcadia, WI-based Ashley Furniture. The $1.7 billion-plus privately held furniture manufacturer and retailer has become the single biggest supplier of furnishing to the home makeover TV phenomenon. Ashley Furniture has been included in decorating schemes for
Design on a Dime,
Trading Spaces and other network and cable programming.
Ashley leverages its television visibility via extensive in-store promotion and circulars. Regan Group, Los Angeles, executes.
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