As Google Displays Fewer Organic Results, Bing Displays More
Wolfram|Alpha has introduced analytics for Facebook user profiles, while Bing is going the opposite direction of Google by displaying more, not fewer, organic search results. Meanwhile, Groupon and LivingSocial are facing more legal opposition in court. Read on for more interesting stories, advice and trends for online marketers.Wolfram|Alpha Launches Analytics for Facebook Profiles
Wolfram|Alpha has unveiled a feature that displays personal analytics for Facebook profiles. Members who log in to the site via the Wolfram|Alpha Facebook app can type “facebook report” into the search bar on the site to see statistics about their Facebook profile. (Marketing Land)
How to Get a 99.4% Lift in Conversions by Adjusting Landing-Page Elements
Here’s a case study examining how tweaking four basic elements of a B2C landing page boosted conversions by 99.4 percent. The four elements changed were the copy, the image, the tabs and the trust symbols. (ContentVerve.com)
8 Holiday Marketing Tactics and Tips for 2012
The time for nailing down holiday marketing strategies is upon us, which means it’s time to consider what new wrinkles are in store this year. Among the eight tactics and tips to remember for this year are: retarget the e-commerce website visitor, use paid search marketing and adapt to Google Shopping’s new fee structure. (MarketingSherpa)
When a High Bounce Rate Is Good
Though most people consider a high bounce rate an indication that a page or traffic source is bad, that notion isn’t always true. There are various reasons why bounces occur. Bounce rates in and of themselves aren’t good or bad. It’s how you interpret them that matters. (Certified Knowledge)
Bing Shows More Than 10 Results
While Google is cutting down the number of organic search results on its results pages, Bing is showing more than 10 results. It’s hard to figure out when Bing will show 10 or more results, however. (Search Engine Land)
Daily Deals:
Groupon and LivingSocial Sued by XcellaSave Inc.
Groupon and LivingSocial are being sued by XcellaSave Inc., which claims the daily-deals companies are infringing protected technology for mobile phone advertising. “The companies continue ‘to create and disseminate promotional and marketing materials’ and technical information in infringing applications that run on the iPhone and BlackBerry as well as phones that run on Android- and Windows-based operating systems, Middle Village, New York-based XcellaSave alleges in court papers.” (Bloomberg)
Groupon: 3 Things to Watch
Groupon has become one of the worst investments of the year, but can the company right the ship? Here are three big issues Groupon is facing: Can daily deals work in a crowded marketplace? How much more growth is possible? Can Groupon diversify effectively? (DailyFinance)
Travelzoo Appoints a New Managing Director
After joining Travelzoo seven months ago, Richard Singer has been promoted to managing director, Europe. He’ll oversee the company’s operations in Europe. (Travolution.co.uk)
Groupon’s Eric Lefkofsky Transfers 18.7 Million Shares
Groupon Chairman Eric Lefkofsky transferred 18.7 million of his company’s shares to early investors, consultants and advisers. Of this, 2.76 million shares are being distributed to the Lefkofsky Family Foundation, a charitable organization. (Bloomberg)
Australian Group-Buying Sites Get Local to Boost Revenues
According to research from Telsyte, the group-buying industry in Australia is shifting focus to offer more local deals to help declining revenues. (Daily Deal Media)
Feature Friday: Concierge
“Lean-back” experiences are better for music discovery. But Songza’s Concierge feature adjusts the music you hear based on what time of day it is and what you’re doing. (A VC)
Update: Bluetooth vs. Airplay
Fred loves the Logitech Bluetooth Wireless Speaker Adapter he purchased for his home music system. (A VC)
‘Ask Me a Question’ Blog Link/Widget
“I’d like to put a Q&A link/widget on their blog to collect the questions from the audience.” (A VC)
MBA Mondays From the Archives: The Profit and Loss Statement
“A profit and loss statement is a report of the changes in the income and expense accounts over a set period of time. The most common periods of time are months, quarters, and years, although you can produce a P&L report for any period.” (A VC)
