Artful Use of E-mail Gives American Ceramic Society Triple-Digit Sales Spike

The 110-year-old American Ceramic Society (ACS) has been publishing magazines since 1953, but it only committed itself to digital communications, including e-mail and e-commerce, in 2007. Since then, though, the non-for-profit organization has expanded it reach to more than 60,000 subscribers in 100-plus countries. What