Arnold Worldwide has formed an alliance with sports and entertainment marketing firm TrinityOne Worldwide to offer its clients in-house sports marketing services.
Up to 10 TrinityOne employees will work from Arnold’s Boston office. The employees will work with the Arnold brand teams responsible for strategy and creative on a particular client where sports makes business sense, TrinityOne said.
Pam Hamlin, president of Arnold, will oversee the work.
"By combining TrinityOne’s experience on the inside of the sports industry with Arnold’s creativity and holistic approach to building brands and businesses, we believe this venture gives us a considerable edge in this competitive market," Hamlin said in a release.
Arnold brings to the deal experience with sports-related brands, including work on print, television and brand promotions campaigns for ESPN, Titleist, Pinnacle, United States Tennis Association and FootJoy. Arnold has also activated sports-marketing programs for Tyson by establishing affiliations with the Olympics and NASCAR and for Ocean Spray through a partnership with the WNBA.
TrinityOne Worldwide’s roster of clients includes NASCAR’s Richard Childress Racing, Renegade Nation, Little Steven’s Underground Garage, the Boston Herald, Ocean Spray and Red Bull. TrinityOne also represents athletes and personalities including U.S. gymnast Alicia Sacramone; LPGA golfer Cristie Kerr; ESPN personalities Chris Berman and Steve Levy NFL’s Tedy Bruschi, Ty Warren, Jabar Gaffney, Larry Izzo and Adalius Thomas; and MLS’s Taylor Twellman.
TrinityOne was established by Lou Imbriano, former vice president and chief marketing officer of the New England Patriots and Gillette Stadium and a group of sports marketing executives. The Boston-based company has expertise with the National Football League, National Basketball League, Major League Soccer, NASCAR, professional golf, professional athlete and celebrity endorsements and sponsorship sales, among other areas.
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