Aptimus, a direct marketing infrastructure provider, has laid off 150 employees out of 210, in an effort to cut expenses. About 60 employees remain at the Seattle-based company.
The lay offs were part of a major repositioning move Aptimus announced this week. The company said it will also discontinue all activities related to its consumer-direct Web sites, including FreeShop.com, Desteo.com, and CatalogSite.com, over the next several months. Instead, the company expects will focus on building its direct marketing network.
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