AOTA Releases Top 10 Privacy Practices

The Authentication and Online Trust Alliance Wednesday published a list of top 10 data privacy practices the trade group contends will help foster consumer trust in e-commerce, spur economic growth and head off industry-crippling legislation.

The tips were released in recognition of the second annual so-called Data Privacy Day, a consumer-education effort launched in Europe in 2007. The U.S. House of Representatives on Monday approved a resolution to declare Jan. 28 Data Privacy Day.

Organizations in the United States, Canada, and 27 European countries reportedly participated in Data Privacy Day activities this year.