America Online has named former Burger King VP-USA Marketing Richard Taylor to the new position of Senior VP-brand promotion.
A nine-year BK vet, Taylor will oversee brand promotion strategy as well as national promo marketing programs and special events.
A slew of Burger King executives have left since former parent Diageo sold the company to a private equity consortium in December, including former Chairman and CEO John Dasburg one of the architects of the sale (Xtra, March 26).
Former Burger King Senior VP-marketing programs and sales Rick Dow, stepped down in February and Executive VP and Global Chief Marketing Officer Chris Clouser retires on May 1.
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