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Annual Check-up for Search Programs

Annual Check-up for Search Programs

Posted on October 19, 2005 by Chief Marketer Staff

Is your search advertising program healthy? How do you know? If you outsource, is your agency doing the job well?

It would be nice to assume that hiring an expensive specialist guaranteed a clean bill of heath, but malpractice suits are often well-justified.

Just because your search results look good in aggregate doesn

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