Amobee Media Systems, a mobile advertising systems developer, has acquired mobile advertising agency, RingRing Media.
Terms were not disclosed.
The deal is expected to close in the first quarter.
“This acquisition solves an industry issue. By leveraging the RingRing Exchange we are able to streamline the process and connect supply and demand using the best technology on the market,” said Zohar Levkovitz, CEO of Amobee, in a statement. “In doing so, we will be able to reduce the friction associated with today’s mobile media buying and offer a more integrated mobile advertising experience to our customers.”