AMN New Media Inc. said it will license its “Intellimmercial” system for personalizing television-style spots on the Internet, to third-party Web developers and Internet marketers.
Users have included the Boston Symphony Orchestra, the Boston Pops, and Chicago’s Brookfield Zoo.
The Boston Symphony Orchestra served as a beta site for the system late last year. The orchestra sent letters to 35,000 previous ticket buyers, inviting them to visit a special Web address (www.visitbso.org). They also received a registration code.
That mailing pulled an 8% response rate, as defined by the number of people visiting the site (DIRECT, January 2002).
Visitors were greeted by name and heard a real human voice rather than one generated by a computer. They also heard customized messages based on variables in the orchestra’s database.
Stephen Belth, president of AMN New Media, said the response was “fast
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