Amex Launches Online Brokerage

The American Express Co. launched American Express Brokerage (www.americanexpress.com/trade) yesterday. Features include free equity trades for account holders with minimum balances and access to over 9,000 American Express financial advisors.

American Express’s first online investing program, Financial Direct, was launched in 1996. Its customers have been automatically “upgraded” to American Express Brokerage accounts.