AM/Direct, the alternative media division of Millard Group Inc., has been named to manage the new-to-market babystyle package insert program.
The program offers 240,000 annual packages to shoppers of babystyle’s assortment of maternity and baby clothes, nursery furnishings, baby gear, toys and a gift registry for new and expectant parents. Babystyle sells its products—addressing the needs of children ages 0-to-six–through its catalog and Web site.
Buyers have an average household income of $92,000, with a median age of 33. Some 74% are college educated and all spend about $100 either by catalog (30%) or the Internet (70%).
Millard Group is based in Peterborough, NH.
Network
