Alternate Marketing Networks is introducing a branded marketing program targeting Hispanics. The cooperative program is designed to tap into the $383 billion in buying power of this group.
The program, which the Grand Rapids, MI, company calls “La Canasta” will deliver samples, coupons, advertising and information pieces to 4 million Hispanic households in the nation’s top 10 markets. The deliveries will occur quarterly.”
The average Hispanic household receives only 80 pieces of direct mail each year, a fraction of what is received by the average U.S. household,” said Ruth Ann Carroll, president of Alternate Marketing Networks.
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