Alterian, a database marketing services firm, said Friday it plans to acquire Mediasurface, an online marketing services provider.
Terms were not disclosed.
The company said this acquisition will expand the online execution capabilities of its marketing platform to encompass Web sites, corporate intranets, extranets and social media channels.
In addition, the deal will more than double its employee number to approximately 300 worldwide. The firm now has 100 channel partners across 26 countries.
Alterian CEO David Eldridge said in a statement that the company has generated “revenue growth of circa 40% at constant currencies and profits doubling” in the year that ended March 31. He continued that Alterian sees “a significant growth opportunity in North America.”
Alterian is a database software partner for firms including Acxiom, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide.
The transaction is expected to close late June.
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