It is clear that Millennials do not like advertising and now a new survey has found that this group uses ad blockers on at least one device—laptop or smartphone—to avoid the marketing pitches.
The survey, by Anatomy Media and reported by eMarketer, found that nearly half of respondents (46%) said they use an ad blocker on their desktop, and 31% said they have one on their mobile device.
The report goes on to report that Millennials are blocking ads at a growing rate, and includes stats on the frequency with which mobile media users across the globe receive unsolicited and spam messages via SMS or text compared to messaging apps. Read the article …
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