New York-based Alloy Online Inc. ( http://www.alloy.com ), an Internet destination for Generation Y, reported total revenues for the first quarter rose 200% to $7.7 million compared to $2.5 million in the first quarter of 1999. These results exceeded analysts’ expectations.
The first quarter ended April 30.
The net loss before goodwill amortization for the quarter was $5.5 million, compared to a net loss of $2.3 million last year. After goodwill amortization, the net loss for the first quarter of 2000 was $6.3 million.
As of April 30, 2000, Alloy’s database of Generation Y names reached approximately 3.6 million, of which approximately 590,000 were established buyers. Alloy’s registered online user base grew to 2.1 million registrants versus 600,000 as of April 30, 1999.
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