Alliance Data, Wheaton to Offer Database Services
Alliance Data Systems Corp., Dallas, and Wheaton Consulting Group will jointly develop consumer information and database service offerings.
Alliance provides transaction and marketing services to the retail, petroleum, utility and financial services sectors. Wheaton Consulting Group is a boutique database design and management firm based in Chapel Hill, NC.
The collaboration’s first efforts will be on behalf of a multi-billion dollar retailer that offers a proprietary credit card, according to Wheaton principal Jim Wheaton. Initial efforts will focus on generating predictive models for prospecting and customer relationship marketing campaigns, as well as assisting with traffic building programs for new locations.
Alliance manages 2.5 billion transactions and 72 million customer accounts for a variety of North American companies.
