ALLIANCE ALLIANCE

Posted on by Chief Marketer Staff

Gloucester, MA-based Cyrk Inc. made a $10 million investment in Alliance Entertainment Corp., a music, video, and game distributor and a fledgling developer of online databases and proprietary Web sites. Coral Springs, FL-based Alliance is owned by The Yucaipa Companies, the industry consolidator that sank $25 million into Cyrk last year (December promo).

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