Heineken USA has named Alcone Marketing Group as its promotions agency of record for its FEMSA Cerveza Mexican brands.
The deal includes the Dos Equis, Tecate, Sol, Bohemia and Carta Blanca brands in the U.S.
Earlier this year, White Plains, NY-based Heineken became the sole importer, marketer and seller of FEMSA’s beer brands in the U.S. As part of the deal, Heineken assumed responsibility for the marketing, sales and distribution of the Mexican brands.
Alcone is part of Omnicom Group, Inc.
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