Alan Northcote Sidnam, a venture capitalist and former advertising executive who played a role in National Demographics & Lifestyle Selector, died on Aug. 26, according to a death notice in The New York Times. He was 92.
After moving to New York City in 1938 Sidnam joined agency Benton & Bowles, according to the Times notice. During his time there, his main client was Proctor & Gamble. It was in this role that he walked a line between the whims of his client, whose media plan involved sponsorship of The Loretta Young Show, and that program
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