The Arena Football League has confirmed it will renew its sponsorship with the U.S. Army, keeping its status as the official and exclusive military service partner for the 2005 season. Terms were not disclosed.
New elements of the deal include presenting sponsor status for AFL Fantasy Football. The Army will also sponsor a high school educational and fitness initiative, which underwent successful tests in five AFL markets during the off-season, in all 17 team markets.
The Army continues its designation as the presenting sponsor for the AFL’s Ironman program, including game, weekly and monthly Ironman honors, the Ironman of the Year award and the All-Ironman Team. U.S. Army interactive recruiting booths will continue in all arena concourses, and drawings will be held to give away official team jerseys and other prizes.
The AFL will again honor the AFL High School Ironman of the Year and be a sponsor of the annual U.S. Army All-American Bowl, which features the nation’s top high school players.
Leo Burnett, Chicago, is the Army’s AOR. Relay Sports & Entertainment, Chicago, handles the Army’s sports marketing. Sportslink, Hackettstown, NJ, presents the U.S. Army All-American Bowl.
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