Loyalty marketing firm Affinion Group, Inc. has acquired an Italian relationship marketing solutions company from a leading Italian banking group. Terms of the agreement were not disclosed.
The acquired company manages marketing solutions that increase loyalty and broaden the customer base of the banking group’s checking account business. Affinion’s acquisition heralds a long-term strategic partnership with the banking group which that will deliver personalized, products and services to its customers.
“Today’s acquisition strengthens Affinion’s position as Europe’s largest and most diverse engagement solutions provider and further builds upon our fast-growing consumer engagement and loyalty programs,” said Steve Upshaw, CEO of Affinion International, in a statement.
Affinion International’s customer engagement programs currently serve more than 18 million customers in 12 countries, Upshaw added.
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