Advo Expands Reach, Cuts Back 2004 Guidance Advo Inc., a shared-mail advertising firm, will expand its weekend shared-advertising distribution area into southern California. Its new territory will encompass 7.2 million homes, including dwellings in Los Angeles, San Diego, Santa Barbara and Bakersfield.
The new program will be in addition to its current mid-week southern California program.
Advo will also double the frequency of its advertising program that targets the Raleigh-Durham area, from bi-weekly to weekly.
But the moves do not come without cost.
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