Adidas Runs Training Contest with WNBA Star
Adidas is running a contest inviting women to share their stories of training failure and success for a shot at appearing in an in-store campaign with Women’s National Basketball Association star Candace Parker.
Entrants for the “Me, Myself” training contest can submit workout photos and stories about their struggles and inspirations online and in-store at participating retail outlets.
The three contestants whose stories are selected during the February contest will participate in a photo shoot with Parker in the spring. The resulting images will be part of a “Me, Myself” campaign both in-store and online.
“Our goal was to create a contest that not only celebrates women’s achievements but allows participants to learn from each other’s stories,” Britt Jorgenson, U.S. brand marketing director, Adidas sport performances, said in a statement.
Contest retail partners include Adidas Sports Performance stores, Dick’s Sporting Goods, Hibbett Sports, Sports Chalet, Scheele’s stores and Paragon Sports in New York City.
The micro-site Adidas created for the campaign will also house a styling tool to let users personalize a color palette for mixing and matching workout outfits.
