Adenyo, a mobile marketing software company has signed a licensing agreement with InferSystems Corp, to use its predictive analytics engine, which can be applied to enhance online and offline customer prediction tools.
“We are pleased to be entering into a royalty-bearing agreement with InferSystems,” said Chris Matys, chief analytics officer at Adenyo, in a statement. “We recognize the value of our intellectual property and see licensing it as another way to extend the reach of the Generation5 technology.
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