Participants:
-
Dennis Bissig, president, Mokrynski & Associates
-
Bob Castle, marketing consultant
-
Kathy Duggan-Josephs, president, D-J Associates
-
Fran Golub, senior vice president, list management, Walter Karl
-
Joel W. Mark Katz, senior account executive, Leon Henry
-
Ryan Lake, chief executive officer, Lake Group Media
-
Lori Magill Cook, senior vice president, American List Counsel
-
Lon Mandel, marketing services officer, Clientlogic Specialists Marketing Services
-
Rosemarie Montroy, chief marketing officer, Direct Media
-
Chris Morgan, vice president, list management, Millard Group
-
Pam Mulligan, vice president, list management, MKTG Services
Business isn’t booming, but it is on the rise.
Participants in Direct’s consumer list roundtable expressed optimism for the future, citing growth in areas such as fundraising, testing and compiled files. All noticed some major problems, like the dearth of new names on the market and some marketers’ inability to accurately measure and account for their Internet business. Most importantly, our consumer pros recognized one big thing they have to contribute to the direct marketing tribe: a wealth of experience that goes far beyond simply suggesting an appropriate mailing list.
CASTLE: So, how’s business?
LAKE: In general, business has definitely started to pick up. People seem to be cautious but very optimistic about this year and next year.
MORGAN: We’ve seen a slight pickup but not as much as expected. The catalogers had a good holiday season but not as good as anticipated. Based on that, [and the fact] that the economy is improving, I think our business will improve
Network
