Ad Tech Party

Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship

August 10, 2024 by Kaylee Hultgren - Brands on Fire

Highlights from the U.S. Department of Justice’s Search Antitrust Ruling Against Google

August 10, 2024 by Allison Schiff - Google Antitrust

Why Kamala Harris’s Marketing Emails Are Hitting the Mark

August 6, 2024 by Kellie Murphy - Email Marketing

Six Principles for Engaging Video and CTV Audiences With Creative Campaigns

August 3, 2024 by Simon Dunlop - advertising

Essence Ventures EVP of Experiential on Festival Engagement, Activations and Best Practices

July 27, 2024 by Rachel Boucher - Event Marketing

Trends in Evaluating and Measuring Brand Reputation

July 27, 2024 by Chief Marketer Staff - Brand Reputation

How Brands Can Build Trust and Loyalty Through Customer Engagement

July 27, 2024 by Raja Walia - customer engagement

Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations

July 27, 2024 by Kaylee Hultgren - Consumer Contests

6 Elements of Compelling Video Content on TikTok

July 21, 2024 by Kaylee Hultgren - Social Media Marketing

Why GenAI Isn’t Just About Creating Marketing Content

July 21, 2024 by Runki Goswami - AI

How to Make an Impactful B2B Product Video

July 21, 2024 by Brian Bekins - Product Marketing

Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

July 21, 2024 by Kaylee Hultgren - advertising

From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment

July 14, 2024 by Lindy Jones, Gabrielle Keiser and Natalie Canavati - ABM

ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution

July 14, 2024 by Kaylee Hultgren - Consumer Insights

Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact

July 9, 2024 by Clive Sirkin - agencies

Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship

June 30, 2024 by Anthony Vargas - Esports and Gaming

Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation

June 30, 2024 by Kaylee Hultgren - CMO Insights

5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging

June 30, 2024 by Karsten Burgstahler - B2B Branding

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

June 29, 2024 by Georgia Harris - ABM

Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance

June 23, 2024 by Monica Bellflower - Brand Reputation

Email Campaigns: Trends and Solutions in Automated Healthcare Marketing

June 23, 2024 by Erik Michal - Email Marketing

Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions

June 23, 2024 by Kaylee Hultgren - Cannes Lions

Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)

June 16, 2024 by Kaylee Hultgren - CMO Insights

3 Ways to Create Personalized Customer Experiences on a Budget

June 16, 2024 by Boobesh Ramadurai - AI in Marketing