AccuData Integrated Marketing has named Stephen Webster president and general manager and Blair Staas executive vice president of sales
Webster moves up from president and general manager of the firm’s performance modeling group, a post he held for the past two years. He brings to the firm more than 25 years of direct marketing, market research, consumer packaged goods and technology experience with such companies as Pepsi, Information Resources, Advo, Tactician and Engage.
Staas has been with AccuData for more than 10 years and brings more than 15 years of sales and direct marketing experience to this new role.