YOU MAY RECOGNIZE THAT TITLE: The 18th century satirist Jonathan Swift used it to make an outrageous suggestion. (If you don’t remember what the suggestion was, don’t sweat it. It won’t be a question on a TV quiz show.)
My turn. And my suggestion is no more outrageous than Swift’s was. My Modest Proposal: When you see a repeated spelling or grammatical error in a direct response mailer, ad or e-mail, not only should you refuse to respond; do your utmost to dissuade others from responding.
We need tough love here. I felt that way a couple of years ago when so many supposedly literate communicators doggedly ignored their spell-checkers and spelled
Network
