GoGo Squeez, a blended fruit product consumed from a pouch, is known to most as a toddler’s snack. But Mark Anthony Edmonson, Chief Marketing Officer at parent company Materne North America, saw an opportunity to age up the product with a new video campaign, design, product line and brand perception targeting teens and young adults.…

ADT's CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.

We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.

We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.

We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.

Here's part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.