According to a new survey from Manta, 43 percent of small- and medium-business (SMB) owners are more optimistic about holiday sales this year, while 23 percent are less optimistic.
Manta also found that 82 percent did not and will not run a daily deal with the likes of Groupon this year. Just 3 percent of SMB owners say they got more businesses with repeat customers as a result of running a daily deal.
Here are four tips from Manta for SMB owners this holiday season: 1) know who you want to sell to, 2) get creative but keep your stress level in check, 3) stick with what works, and 4) network to support other business owners and yourself.
For more findings from Manta’s survey, see this graphic:
Network
