7UP is removing all artificial ingredients from the soda in a bid to address consumer demand for natural products.
The revamped lemon-lime soft drink will now be made from 100% natural ingredients: filtered carbonated water, high fructose corn syrup, natural citric acid, natural flavors and natural potassium citrate. The amount of sodium has been reduced by nearly 50%.
The company said that all artificial ingredients have been removed from the drink, such as the artificial flavor preservative, calcium disodium EDTA. 7UP hit the market in 1929.
“Changing the way we make 7UP, a much loved 77-year-old brand, was a task that we did not take lightly,” said Kelli Freeman VP-marketing for 7UP, Cadbury Schweppes Americas Beverages, the maker of 7UP. “7UP, now 100% natural, has been in the works for more than a year because we wanted to ensure that we stayed true to the crisp, refreshing 7UP taste that consumers have come to know and love.”
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