E-commerce efforts typically focus on how to get more traffic and visitors at the expense of focusing on conversion rate optimization. In fact, an Adobe survey found that 53 percent of companies spend less than 5 percent of their total marketing budgets on optimization activities.
An easy way to boost conversions is by improving your call to action (CTA). David Moth at Econsultancy shares seven areas of attention for designing effective e-commerce CTAs:
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Network
