Kenneth Briodagh (EventMarketer.com)
Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade. Yep, you guessed it—data collection techniques are going from (let’s be frank) miserable to memorable as high-tech tools are disguising the quest for personal information in unique and interactive ways. Here, six ways to use technology to make lead gen more fun—for everyone.