5 Big Brand CMO’s Face Tough Jobs Ahead

 

P&G CMO Marc Pritchard
P&G CMO Marc Pritchard

The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five CMO’s and the challenges they face in 2015.