5 App Marketing Campaigns for Improving User Engagement
Janet Aronica (Localytics)
If your company has a mobile app that is in need of more engagement and personalization, there are a number of things you can try. For instance, in-app messages offering sales or coupons can be a great way to drive in-app purchases. Regardless of the tactic, mobile marketers need to remember to use in-app messaging and push messaging together to engage users based on their location and current activity.
