A new report from Forrester and Heidrick & Struggles, the “2016 Evolved CMO,” uncovered how CMO roles have evolved in a complex and opportunity-driven work environment and the keys for future marketing success. The report found that CMOs must now articulate exactly how marketing creates business value and master an increasingly broad skillset.
The “2016 Evolved CMO” identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite.
For example, one way is to “act as true business leaders on par with C-suite peers.” The CMO today has more responsibility for the bottom line than perhaps any other time and are increasingly partnering with others in the C-suite to drive business and brand results. Learn the ways CMOs can take charge …
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